The ARTS Project is a very unique organization in the community as
it is the means through which hundreds of artists of all disciplines
are offered an opportunity to develop and showcase their work. The main
goal of the ARTS Project is to give artists the support to be creative
and develop their work and to offer them an outlet for which they can
share that work with the community.
In addition to this arts incubator approach, The ARTS Project
offers its own original programming in theatre and visual arts,
education programs and seminars.
The ARTS Project offers private artist studios, workshop classrooms,
rehearsal space and community event space at a very affordable cost.
Exhibition Areas
The ARTS Project (TAP) is not a public gallery, but operates more like a
non-profit commercial gallery. It operates by asking the artists to pay
for a portion of the operating cost (about 25% ) for the wall space. TAP
does not charge a commission, so 100% of the sales are returned to the
artist. This benefits the artist in several ways. TAP can accept a much
broader range of artwork because, unlike a commercial galley, TAP does not
need to evaluate an artist's work for commercial viability, because it
is not reliant on commission to pay the bills. Another benefit is that when
the artist has a greater investment in their show, they have more incentive
to learn the essential marketing and self-promotion skills not taught in most
art schools.
Our goal is to be a stepping-stone, to give an artist experience and
public exposure so that they are better able to approach private and public
galleries and further their career. It is important to note that while there
is some overlap, most of the talented emerging artists TAP works with have not
yet had the opportunity to exhibit in a public gallery and do not have the public
following and track record to interest commercial galleries. This provides the
fundamental reason for TAP's existence – to fill this gap. What has been learned
over the seven-year history is that most artists are in this gap and require
assistance.
This has proven to be so successful, the gallery is booked a solid year in
advance with one, two or three week exhibitions in both exhibition areas.
The Theatre
The theatre operates in a similar manner but also includes assistance with
connecting to artistic and technical personnel, front of house and a box office.
The ARTS Project theatre is now home to many local theatre companies who are
able to plan well into the future on a first come basis. The theatre is also used
for music concerts and business seminars and presentations.
Assistance to Artists
The ARTS Project also assists the artists with advice and mentorship.
For example, we will work with a playwright to develop a new script.
This support may include help in recruiting actors and directors to workshop the piece
and possibly the venue to produce it. TAP is an essential component to the development
and support of emerging artists in London and is committed to encouraging them towards
a successful and fulfilling career. In its supporting role in the development of local artists,
The ARTS Project's objective is to help move an artist forward – to provide them
with the necessary tools to achieve to the best of their ability. Many times this
comes in the form of business advice, such as how to properly plan an exhibition,
how to access funding, how to create a media release. TAP also acts as a conduit
where artists are connected, to share ideas and to make new contacts.
The ARTS Project has provided direct support to over 1200 artists in the past year.
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